Frequently Asked Questions
Since when has DEEG been operating, and what is its reputation at the Cologne exhibition venue?
DEEG has been active in the exhibition construction industry since 1946, establishing itself as a leading provider in Cologne, Germany, and across Europe. Our extensive experience and collaborations with renowned companies ensure high-quality exhibition stand solutions. We are recognized for our creative designs, reliability, and customized concepts that make every exhibition appearance a success.
What should I consider when planning an exhibition appearance?
Investing in an exhibition appearance is often one of the largest marketing expenditures for many companies, encompassing personnel costs, client meetings, the exhibition stand itself, and comprehensive pre- and post-event preparations.
A successful exhibition appearance begins with clear objectives. Determine the message you want to convey and the target audience you aim to reach. Important factors include thoughtful stand design, the use of interactive elements, and efficient logistics. Early planning and collaboration with an experienced exhibition construction company like DEEG ensure the success of your exhibition appearance. Our exhibition planner, available for free download on our companywebsite, can assist you in this process.
How much do exhibition stands generally cost?
The cost of an exhibition stand varies significantly based on size, design, and equipment. Small standard system stands start at approximately €5,000 to €10,000, while individually designed and larger stands can quickly reach €20,000, €50,000, €250,000, or even more. It’s important to establish a budget early and obtain a customized offer that meets your specific requirements.
How far in advance should I plan an exhibition appearance?
Ideally, planning for an exhibition appearance should begin at least 6 to 12 months in advance. This timeframe allows sufficient opportunity to coordinate all essential aspects, such as stand design, marketing materials, and logistics. Early booking also secures the best placements and avoids preparation bottlenecks. Our exhibition planner assists you in considering the most important factors beforehand.
What about sustainability in exhibitions?
Sustainability is becoming increasingly important in exhibition construction. DEEG focuses on eco-friendly materials, reusable stand components, and energy-efficient lighting. We also work on solutions to minimize waste and optimize our logistics to reduce the carbon footprint, contributing to a sustainable design for your exhibition appearance. Every reusable exhibition stand conserves resources.
What makes the Cologne exhibition venue special?
Cologne is one of Europe’s most significant exhibition venues, hosting events like Gamescom, Anuga, and Art Cologne. Its central location in Europe, excellent infrastructure, and diverse range of exhibitions make Cologne an ideal place for exhibitors. The DEEG team understands the specific requirements of this venue and can optimally prepare you for your appearance in Cologne.
What should I consider when requesting an exhibition stand?
When requesting an exhibition stand, provide clear information about your goals, budget, and planned activities at the exhibition. The more detailed your information, the better we at DEEG can develop a customized concept that precisely meets your needs. Additionally, allocate sufficient time for conception and implementation. Our exhibition planner helps you create a targeted briefing within minutes.
What budget should I allocate for a successful exhibition appearance?
The budget for an exhibition appearance should cover costs for stand construction, logistics, personnel, marketing materials, and possibly catering or public relations activities related to the exhibition. For smaller exhibitions, plan for around €10,000 to €20,000, while larger international appearances may require a budget of €50,000, €100,000, or more. DEEG supports you in optimal budget planning.
Can exhibition stands be reused?
Yes, many exhibition stands are modular and can be adapted to different stand sizes and formats. This approach offers cost advantages and is environmentally friendly. DEEG develops flexible stands that can be reused for various exhibitions, saving resources and costs.
Why is DEEG a good choice as a trade fair partner?
DEEG offers comprehensive trade fair construction solutions from a single source: from the initial consultation and design to the implementation and dismantling of the trade fair stand. Our many years of experience, creative approaches and focus on sustainability make us a reliable partner. We attach great importance to individual support and ensure that your trade fair appearance in Cologne and worldwide is a success. We also regularly go the extra mile and are not satisfied until you are satisfied. Take a look at our references.
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As an agency for exhibition construction and live communication, we are a certified partner of Koelnmesse, the Federal Association of the Event Industry fwd:, and IFES, the global association for exhibition and event service providers.
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