Who even likes to make mistakes when planning a trade fair? “This is how it goes wrong”: The next big trade fair is coming up, the anticipation is growing, but so is the stress. A successful trade fair appearance can bring your company new customers, important business partners and lots

The Cologne Guide for Exhibition Pros: Genuine Insider Tips for Your Exhibition Success! 1. Koelnmesse: More Than Just an Exhibition Center When you think of Cologne, the cathedral, carnival, and Kölsch beer might come to mind—but for exhibition pros, the city is a top spot for successful exhibition appearances. Why?